In China, video is not just loved by consumers, it has also become a very important tool to market to your targeted audiences. You might already know that Chinese social media is a completely different world in China, and the same rule applies to video platforms, too. In China, there is no Vimeo or YouTube, but Youku, Tencent and Iqiyi.
Owned by Tencent, creators of WeChat and QQ, Tencent video platform is in the top 10 most downloaded mobile apps overall. It’s the biggest online video platform in China with more than 82million paid subscribers.
And it’s the only platform that connects with WeChat, the world’s largest social media app. WeChat official account users can only embed Tencent videos in their articles. So if you want to share with the great audience in China through video format, you should definitely set up your Tencent video account.
Set up your account
Upload one video on your behalf
Your company’s Chinese name
Your company’s logo
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The Subscription account enables you to post more frequently (daily), while the Service account only allows you to post four times a month. However, notifications for any updates on Service accounts will appear directly in a user’s conversation log, while the posts from a Subscription account are limited in a subscription folder without any visible notifications on WeChat’s main operation panel. Furthermore, many of WeChat’s unique features, such as CRM and custom menus, are only available to Service accounts. In general, if your product offering is content-centred (e.g. media, key opinion leaders (KOLs), newspapers and magazines etc.), you should go for the Subscription account. In other cases, especially when you run an e-commerce business, we would suggest that you go for a Service account.